Dyslexia Dyspraxia And Dyscalculia

Dyslexia Dyspraxia And Dyscalculia A specific Learning difficulty is a classification including several disorders in which a person has difficulty learning in a typical manner. Usually this is caused by an unknown factor. The unknown factor is the disorder that affects the brains ability to receive and process information. People with a learning disability have trouble undertaking specific types of tasks if they are not supported or if the task is not differentiated in order for them to complete the simplified version. A child with a specific learning difficulty is as able as any other child, except in one or two areas of their learning. For instance, they may find it difficult to recognise letters, or to cope with numbers or reading. There are many different types of specific learning difficulties, but the best known and publicised is dyslexia. With dyslexia, the child has difficulty with spelling and reading. It may be difficult for parents and teachers to realise that a child has this sort of problem, especially if their development has progressed without concern in their early years education. Often, the child will appear to understand, have good ideas, and join in activities, as well as other children and in some instances better than others. Sometimes it can take years for adults to realise that a child has a specific difficulty. Dyslexia The British Psychological Society (1999) has given a broad definition of Dyslexia: Dyslexia is evident when accurate and fluent word reading and/or spelling develops very incompletely or with great difficulty. This focuses on literacy learning at the word level and implies that the problem is severe and persistent despite appropriate learning opportunities. It provides the basis for a staged process of assessment through teaching Dyslexia is an inherited condition that makes it extremely difficult to read, write, and spell in their subject language. There are many persisting factors in dyslexia, which can appear from an early age. They will still be noticeable when the dyslexic child leaves school; these include good and bad days for no apparent reason in relation to their attitude and behaviour, short-term memory loss and sequencing, organisation and spoken language skills. It is thought that the reason people with dyslexia have problems with phonological processing is that some areas, their brain functions in a different way than people without the condition. There are number of different theories about the causes of Dyslexia which all tend to support each other. The main point is that it is a genetic condition that changes how the brain deals with information, and that it is passed on through families. Dyslexia is thought to be a genetic condition which means it runs in families. It is estimated that if you have dyslexia there is 40%-60% likelihood that your child will also develop the condition. There are different strategies used for teaching children with dyslexia. For example if you are at a secondary school in a science lab using diagrams it would be easier to label the equipment that is for use, so the students can use this information when writing up laboratory reports. Using computers for a dyslexic child is advantageous as it would be easier for them to type the work rather than writing the work on paper. To support a dyslexic child you need to make sure that messages and day to day classroom activities are written down, and never sent verbally. Also a daily check list for the pupil to refer to each evening would encourage a daily routine to help develop the childs own self-esteem and responsibilities and also encourage good organisational skills by the use of folders and dividers to keep work easily accessible and in an orderly fashion. Tasks need to be simplified down into small easily remembered pieces of information and if visual memory is poor, copying must be k ept to a minimum as notes or handouts are far more useful. Another way of supporting the condition of the child is to sit the child fairly near the class teacher so that the teacher is available to help if necessary so that any support required is not to a minimum. A structured reading scheme that involves repetition and introduces new words slowly is extremely important. This allows the child to develop confidence and self esteem when reading. If there is one or two dyslexics in the class, a short list of structure-based words for their weekly spelling test, will be far more helpful than random words. Three or four irregular words can be included each week to challenge the child and eventually this should be seen to improve their spelling and writing skills. Dyspraxia Dyspraxia is a specific learning difficulty that affects the brains ability to plan sequences of movement. It is thought to be connected to the way that the brain develops, and can affect the planning of what to do and how to do it. It is often associated with problems of perception, language and thought. Dyspraxia is often described as a hidden problem, because children with the condition appear no different to those who dont have it. Up to ten per cent of the population may show symptoms of dyspraxia, with around two per cent being severely affected. Males are four times more likely to be affected than females. Dyspraxia sometimes runs in families. (BBC website 2008) Students who have the learning difficulty dyspraxia will experience difficulties in gross motor skills meaning poor performance in sport, general clumsiness, poor balance, and difficulties in learning skills involving coordination of body parts, e.g. riding a bike or swimming. Also manual and practical tasks like using computer keyboards and mice will prove difficult, along with measuring accurately, slow or poor handwriting, messy presentation of work and problems with craft-work and cookery. During the early formative years, a child suffering from dyspraxia may have difficulty learning to walk, run, and jump. Walking up and down a flight of stairs and dressing up will not be an easy task for them. Developing the ability to speak and communicate effectively is very slow for these children. When the child attends school, mathematics and writing stories are often very difficult. Poor handwriting is among the most prevalent signs of dyspraxia. Other common symptoms include, short attention span, disorganisation, inability to tie shoelaces, tendency to avoid games in PE, and sluggishness in dressing themselves up. During their adult years, routine tasks become very difficult for them to perform. Driving, riding bicycles, personal grooming, and certain household chores are a cause for constant struggle. Dyspraxia sufferers walk in a clumsy manner and encounter problems with sports, especially those that involve the usage of bats. They often avoid work or things that are hard for them to do. Strategies for teaching children with dyspraxia is as follows for handwriting-using pencil grips for better control with the pencil, writing on lined paper so they can write in straight lines and also using stencils. Difficulties with dressing themselves a suggestion for this is to wear loose-fit easy on easy off clothing with Velcro fastenings for shoes. For Difficulties for walking in straight line and bumping into people, balance or wobble boards need to be provided. If a child is unable to remember or follow instructions you need to get the attention of the child before giving instructions, provide time to process the information to the child and use activities, demonstrations and pictures to get the message across. To raise and develop their Social skills you need to use techniques in order to explain the social rules and expected behaviour as a dyspraxia child finds it difficult to concentrate so a distraction free learning environment is essential. A Dyspraxia child has been used to failure repeatedly every effort must be made to raise their self-esteem. It is imperative that you use every opportunity to praise the child in order to raise their self-esteem. This will make the child feel better about themselves they are more likely to relax and learn. This is the obvious situation to strive towards making progress in their learning. It is important to remember that they have difficulty in absorbing information during lessons so allowing them extra time, teaching in small bursts, allowing opportunities to rest is very important and You will be able to tell when each the child requires a rest. However, this will change from day to day and from child to child. Ensure that the child has understood what is being taught, repeat if needed. Check that the student is not falling behind because they cannot copy from the blackboard, Teach on a one to one level, with few distractions, when appropriate. If there is a learning support worker available, allow them to assist the child so they are taught at the same pace alongside their peers. Therapy is a good way of alleviating dyspraxia. Speech and language therapists, occupational therapists, specialist teachers, and psychologists could be relied upon to help patients with dyspraxia. The specialists needed for therapy could vary, depending on the specific problem needs. A set of activities and exercises are given by these therapists to help patients in learning how to perform physical tasks. Reading and writing skills could also be developed with the help of therapists. Dyscalculia Dyscalculia learners may have difficulty understanding simple number concepts, and have problems learning number facts and procedures. Dyscalculia is like dyslexia for numbers. But unlike dyslexia, very little is known about the causes or treatment. Current thinking suggests that it is a congenital condition, caused by the abnormal functioning of a specific area of the brain. People with dyscalculia experience great difficulty with the most basic aspects of numbers. Dyscalculia children can usually learn the sequence of counting words, but may have difficulty going back and forth, especially in twos and threes when Dyscalculia children find learning and recalling number facts difficult and they often lack confidence even when they produce the correct answer. Dyscalculia children may find it difficult to grasp that the words ten, hundred and thousand have the same relationship to each other as the numerals 10, 100 and 1000. Dyscalculia children often have difficulty when handling money or telling the time. They may also have problems with concepts such as speed or temperature. Dyscalculia children may be particularly vulnerable where teachers follow an Interactive lesson especially in a whole-class method of teaching, when asking dyscalculia children to answer simple maths questions in the class it will lead to embarrassment and frustration especially when they peers are there or other children . Dyscalculia is a special need and requires diagnos is and appropriate counseling as well as support away from whole class teaching, however, compared with dyslexia, very little research has focused on dyscalculia and how to overcome it. Consequently, there is relatively little ready made support available. Strategies to support learners with dyscalculia is to allow extra time to complete a given task in class, encourage dyscalculia children to make use of calculators when necessary, using visual material to develop an understanding of maths concepts, make use of ICT as an aid to learning, encourage working with a partner to explain methods of working to each others in class. It is important to make the learning fun as dyscalculia children may have behaviour problems and some will resent doing extra math so it is better for teachers to be as upbeat and pleasant through activities as possible. Activities should be taught in short blocks of 10 minutes to maintain the attention of students. Parents should also be involved in the learning and encouraged to participate in the learning and use positive and encouraging language if the child finds it difficult to carry out the task. Children who have a problem with math should be taught in a multi sensory approach in which they say, hear, write and handle numbers simultaneously. Learning difficulties can be a lifelong condition, the best treatment is to provide special or differentiated education where needed. Once a difficulty has been recognised the best approach is to teach learning skills by building on the childs abilities and strengths whilst trying to correct the weaknesses. It is important to help the child learn by enhancing attention and concentration through various teaching strategies that best suit the need of the child ensuring progression is achieved and consistent throughout the subjects.

Free Hamlet Essays: Thoughts on Hamlet :: The Tragedy of Hamlet Essays

Final Thoughts on The Tragedy of Hamlet In light of the biographical information that was recently presented in class, The Tragedy of Hamlet, Prince of Denmark has the potential to take on new meaning. Instead of just being a play that takes a closer look at honor, revenge and suicide, Hamlet turns into a canvas that gave Edward DeVere the opportunity to express himself without exposing himself at the same time. Assuming that the role of Hamlet was based on DeVere, the query that plagues my mind is: DeVere or not DeVere? That is the question, indeed. As discussed in class, there are similarities between the character of Hamlet and DeVere, including: loss of a father at an early age, a quick re-marriage by the mother, being interested in the theatre and the pirate attack, just to name a few. Something we did not discuss in class was the ending of the play and how that might correspond with DeVere's current anonymity when it comes to the works of Shakespeare. During the final scene in Hamlet, Prince Hamlet finds himself mortally wounded just after he has finally gotten his revenge on his uncle. As he dies, Hamlet asks Horatio to tell his story (V.ii.338-339). Horatio knows everything that has transpired since the beginning of the play, so he would be able to tell the Danes about how Hamlet figured out the horrible treason that had occurred with the foul death of his father, etc. In essence, Horatio's story would give Hamlet honor and seal his memory in the hearts of the Danish people (and possibly others) forever for his noble works. The rest of Hamlet is so autobiographical that it does not make sense for the final scene to not represent something in DeVere's life. I think that DeVere wrote this scene as a will or instructions on how he wanted his dramatic works to be handled when he died. Once dead, he would have no need to fear persecution by the Tudor family, so his name could finally be associated with all of the plays and sonnets that he had been writing secretly. Essentially, his talent would be praised, and his legend would live on in the hearts of all who saw his dramatic works.

asian am health :: essays research papers

I’ve commonly encountered my whole life how spiritual the â€Å"Asian culture† can actually be. Christianity, Confucianism, Taoism and Buddhism underlie the value system in asian culture. As for my generation, Asian Americans have been influenced by western beliefs to express your opinion and to work towards fighting for your right, extreme liberalism. That culture alone varies when it comes to value systems. Their experiences in America determine what someone values, and how their origin of race promotes that. Because they usually are raised by parents who will demand nothing less than utmost respect, they are brought to initially adhere obediently to authority. My mother made that part clear to me at a very young age. My mom always emphasized the importance of obtaining good morals – 90% because it was a Christian belief, but the rest of the 10% she really did want me to seek for myself why I should be the way I am. Model minority myth is founded on the fact t hat Asians are self persevering, self disciplining, educates and excels in every situation because of their hard work. This is something I do agree with and is the most accurate part of asian characteristics. But it’s because from a ancestor historical stance, they’ve had hard times and it is self perseverance that gets your through it. They pass on the importance of keeping your head up high and maintaining pride; as the opposing shame and guilt lingers along when the contrary occurs.   Ã‚  Ã‚  Ã‚  Ã‚  We’ve all, one time or another felt like we were being stereotyped – usually about our ethnicity or culture. Minority groups in my opinion experience racism, usually because the person feels threatened or insecure, and by ordering or bringing them down puts them on a superior pedestal.   Ã‚  Ã‚  Ã‚  Ã‚  I’ve never really fully experience the concept of â€Å"ethnic identity† and how it’s one’s sense of belonging. Growing up bilingual, I picked up Korean culture, however I never considered it my sense of belonging. I wasn’t really embraced by the Korean community, and felt that I will never fit into these little fine categories.

Average Age of First-time Homeowners Essay

The U.S. homeownership rate fell to the lowest level in 15 years in the first quarter of 2012, as borrowers lost homes to foreclosure and tighter inventory and credit kept buyers off the market. (Gittelsohn, 2012). The Census Bureau reported a rate dropped to 65.4 percent from 66 percent in the fourth quarter of 2011. According to the Census Bureau in June 2004 there was a record of 69.2 rates for homeownership. In 1960 the average age of a first-time homeowner was 24-25, according to David Berson in the journal Business Economics (Edwards, 2011). Now, the ages at which people purchase homes are higher. The average age for homeowners was 34, according to the most recent American Housing Survey data collected in 2009 (Edwards, 2011). There has been a trend toward renting among the younger generation. A study by the John Burns Real Estate Consulting firm predicts the homeownership rate for people between 25 to 34-years-olds will continue decreasing though 2015 (Walsh, 2012). According to this study the number of first-time home buyers has dropped 20 percent since 2009. There is a variety of reasons why young people are not buying homes anymore. People aged 25 to 34 is averaging 8.2 percent unemployment rate (Walsh, 2012). This generation is also getting higher-than-ever student loan debt and low wages. Many young people, who have a decent job, are trying to pay down debt instead of getting more. Federal student loans have bloated 360 percent since the beginning of the recession, with the average student debt held by someone who graduate in 2010 at $25, 250 (Walsh, 2012). Homes prices are still relative high to pay. The interest for mortgages are as low as 3.87 percent (reported in February 2012), the lowest levels in the last four decades, but due to the countless loans default in 2000s it made the banks stricter and increased the requirements for mortgages when compared to previous years. (Edwards, 2011) Also, young people don’t see buying a home as investment anymore, they are afraid that their home won’t be worth what they paid for in the future. A lot of people used to use terms such as â€Å"starter home†, to buy their first home, own it for a few years, resell it and make a profit out of it, then to move into their â€Å"dream home†. Due to the economy crash and the employment rate so high on younger ages, younger people no longer see purchasing a home as a good investment. They are afraid that they might lose their job and have to relocate or not be able to afford their home anymore. As time keeps moving on, young people are more afraid in buying, they are afraid that their property will lose its value and unable to get any type of money back if they decide to sell. According to the research done by Grace Bucchianeri, Homeowners are not happier because of financial stress. Other reasons such as the average age of marriage may influence a decision of purchasing a home. The average age of marriage is currently 26.1, according to the U. S Bureau of Census. This is a huge jump compare to 1960 which the average marriage age was 20.3. The young generation seems to be more focus in other things that making a family and settle down. The U.S. apartment vacancy rate fell to 4.9 percent in the first quarter of 2012. In 2011 the rate was 9.7 percent for vacancy rate. There has been a dramatic increase on rentals according to the Census Bureau. With this big growth in apartment rentals, the multifamily housing development in June 2012 was up 63 percent from a year earlier. The industry is expected to hit over 1 million new apartments by 2015 (Walsh, 2012). Young people opt in to do short leases because they want and like the flexibility to pick up if a job arises or in the worst case scenario move back home if their job is eliminated. Some people believe that buying a house is a waste of time and money. People think that renting a period of 30 years you might save the money you are putting down for the house and all the money for the closing cost, maintenance and so on. It could save you up to $90,000 in a 30 years lap if you only rent a property (Stoffel, 2012). For some people there is stuff that money can’t buy such as stability or emotional benefits. At the end it depends on the person and the type of life they decide to have. Some people hate commitments other people have a dream of having a house and owning a piece of territory. In a recent study done by Brian J. McCabe from New York University, shows that people that own their home are more likely to vote compare to renters. Homeowners feel stronger ties to their communities. They are willing to participate more in organizations that could benefit their community. It shows that the homeownership is mediated by both stability and income. It is possible that citizens most likely to become involved in civic affairs are also those most likely to become homeowners. According to some researchers, the market will turn around—eventually. The young people will start getting older and will settle down. They will start getting married and forming a family and would like to be part of a community. When the house buying market starts increasing the back requirements will start loosen up. Banks will be more flexible when making loans. Works Cited Bucchianeri, G. W. (2011). The American Dream of The American Dilusion? The Private and External Benefits of Homeownership , 1-38. Edwards, E. (2011, October 11). The Universe. Retrieved August 2, 2012, from http://universe.byu.edu Gittelsohn, J. (2012, April 30). Bloomberg. Retrieved June 2, 2012, from Bloomberg News: http://www.bloomberg.com McCabe, B. J. (2011). Are Homeowners Better Citizens? 1-47. Stoffel, B. (2012, March 8). DailyFinance. Retrieved June 2, 2012, from http://dailyfinance.com Walsh, M. (2012, July 16). Business Week. Retrieved July 2, 2012, from http://businessweek.com

From Poland to USA Essay

Life, for me, has always been about taking risks in order to fulfill our dreams. Sometimes, we are required to face the difficult challenges in order to succeed in life. Originally, I am from Poland, and five years ago, I decided to move to the United States to fulfill my dreams. Moving to the United States was a very big leap from my end. My determination to succeed in life has been my driving force for survival in a country away from mine. My dream of acquiring a degree from an American college was now within reach. All I needed was a little bit of luck, and a handful of determination. The first few years I spent in the United States was a struggle. I had to learn a new language and adapt a new culture. I found myself adjusting to a new environment, where I was able to appreciate the new things that surrounded me. Living a life in New York was something out of the extraordinary. To fend for myself, I took on odd jobs, from being a waitress, to a cashier, and a paralegal for different employers. Although I was living a comfortable life, I was not contented with what I had. I wanted to enhance myself by continuing my education. I wanted so much to be a successful career woman. Although I had acquired a Masters degree in Sociology, I still wanted to pursue a Master’s degree in Public Administration. I have always been ambitious and determined to achieve my goals. A new degree will help me enhance my knowledge about things, and eventually help me to be of service to the United States. New York City faces many issues that require the implementation of new policies. With the education provided to me, I may be able to face such and do the necessary changes for the betterment of society. The knowledge I have acquired from studying Sociology has given me a well rounded education in liberal arts, that may be used to my advantage in my future careers. Having a fulfilling career definitely means a lot to me. The education that this university will give me will help me become a more diverse individual. In addition to this, I may be able to integrate my Polish culture with that of the Americans, that may be used to my advantage in further job opportunities.

Administrative Management Theory Advantages and Disadvantages

STRENGTH 1. It is the most comprehensive administrative management theory Henri Fayol's theory is extremely comprehensive as a way to deal with management techniques. It is also the most used because it has been proven  to work. It’s being comprehensive as it covers just  about anything  one might need to do in a management position to ensure success. WEAKNESSES 1. It is still based on human  application The weaknesses to the theory are that it is still based on humans.As humans we are naturally going to make  mistakes. The theory  works on  the basis of having harmony among people in which unity forms to create a strong management team. However, when  mistakes  are made it can undermine the entire strength of the team. Furthermore, if a person is found to be false and will not  admit  it, more problems can ensue. This is the same weaknesses of any system that relies on humans to be in control given various factors like personality and that  mistakes  can be made.2. Reliance on experience Many of the writers in the management developed their ideas on the basis of their experiences as managers or consultants with only certain types of organizations. For instance, Fayol's work came primarily from his experiences with large manufacturing firms that were experiencing stable environments. It may be unwise to general ize from those situations to others especially to young, high-technology firms of today that are confronted daily with changes in their competitors' products.3. Untested assumptions Many of the assumptions made by classical writers were based not on scientific tests but on value judgments that expressed what they believed to be proper life-styles, moral codes, and attitudes toward success. For instance, the classical approaches seem to view the life of a worker as beginning and ending at the plant door. Their basic assumption is that workers are primarily motivated by money and that they work only for more money.They also assume that productivity is the best measure of how well a firm is performing. These assumptions fail to recognize that employees may have wants and needs unrelated to the workplace or may view their jobs only as a necessary evil4. Unintended consequences Administrative management approaches aim at achieving high productivity, at making behaviors predictable, and a t achieving fairness among workers and between managers and workers, yet they fail to recognize that several unintended consequences can occur in practice.For instance, a heavy emphasis on rules and regulations may cause people to obey rules blindly without remembering their original intent. Oftentimes, since rules establish a minimum level of performance expected of employees, a minimum level is all they achieve. Perhaps much more could be achieved if the rules were not so explicit.My take is that when he talks about â€Å"advantages and disadvantages of administrative management† he is talking very specifically about administrative rule making authority.Most administrative agencies have little or no rule making authority (FBI, DOJ, BATF), these exercise purely executive power. Some have been given tightly constrained rule making authority.A few, such as the EPA have been given fairly broad rule making authority. That can be come a problem.â€Å"Again, the complexities of m odern life that gave rise to the Los Angeles smog problem are well documented. The EPA and its regulations made my air healthier. I'd say that was being â€Å"reasonable†.†Yes, they were being reasonable back then. The stopped being reasonable some time around the mid 1990s. The problem is when their manager's salaries are determined by their budget and number of employees, how do you get them to recognize when it's time to stop? How do you get them to admit that while yes, continuing to enforce the existing rules is important, there is, as with all things, a point of diminishing returns where each new rule does more harm than good.REFERENCES1. http://www.vectorstudy.com/management_schools/classical_school.htm2. http://www.vectorstudy.com/management_gurus/henri_fayol.htm3.http://www.vectorstudy.com/management_schools/classical_school.htm

Promotional and Advertising Strategies Essay

The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to make people notice or know. † It can be roughly explained as â€Å"to extensively notify the public. † According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers. † (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. † 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyota’s fuel cell vehicles are not only environmentally friendly they’re also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility. † 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions. † 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc. † 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement. † 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen. † (Retrieved December 2, 2014 from http://www. toyota-global. com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. It’s helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies. 2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industry’s most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; it’s 25% lighter and 10% more efficient. The battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www. hyundaiusa. com/new-thinking/environment. aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words — that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand. † (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness. chron. com/ importance-ad-slogans-31343. html) 1. Toyota’s ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as â€Å"You asked for it! You got it! † (1975–1979); â€Å"Oh, what a feeling! † (1979 – September 1985, in the US); â€Å"Who could ask for anything more? † (September 1985 – 1989); â€Å"I love what you do for me, Toyota! † (1989–1997); â€Å"Everyday† (1997–2001); â€Å"Get the feeling! † (2001–2004); â€Å"Moving Forward† (2004–2012); and â€Å"Let’s Go Places† (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES. †; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. ( Retrieved December 3, 2014 from http://worldwide . hyundai. com/WW/Corporate/Corporate Information/BrandSlogan/index. html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in 2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices. ( Trefis Team ,2014. Retrieved December 3, 2014 from http://www. forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this year’s U. S. Initial Quality Study by J. D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundai’s Accent compact and Elantra small car were named among the top three cars in their segments. (Hans Greimel, 2011. Retrieved December 2, 2014 from http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation. org/What-We-Do/Global-Development/Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5. 4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc.offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america. com/hca. aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www. udayton. edu/†¦ /Consumer%2520Promotion. p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02#). Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i. e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product. †(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal & Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. hyundai. com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i. e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. honda. com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www. gmc. com), virtual plant tour (www. cocacola . com), virtual auto show (www. lexus. com), e-cards (www. saturn. com), a coloring sheet (www. wendys. com), a virtual skin beauty analysis (www. neutrogena. com), and so forth. Downloads promoting and affiliated with the company’s brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list. msu. edu/cgi-bin/wa? A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦ _&T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U. S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy & Business. February 26, 2013. Retrieved December 2, 2014 from http://www. strategy-business.com/article/00162? pg=all). References Anshuman goyal, pricing strategy of Hyundai, 2007; www. honda. com Anshuman goyal, pricing strategy of Hyundai, 2007; www. hyundai. com Carl Hose. 2014; Small businesses; http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html Hans Greimel, 2011. http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness. chron. com/ importance-ad-slogans-31343. html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02# Trefis Team, 2014. http://www. forbes. com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list. msu. edu/cgi-bin/wa? A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦ _&T=text%2Fplain;%20charset=us-ascii Strategy & Business. February 26, 2013. http://www. strategy-business. com/article/00162? pg=all.